Question 1

What's the difference between SEO, GEO, and AEO?

Accepted Answer

SEO, GEO and AEO optimize for three overlapping surfaces. SEO (Search Engine Optimization) earns rankings in classic Google and Bing results. GEO (Generative Engine Optimization) gets your brand cited and recommended inside AI-generated answers from tools like ChatGPT, Perplexity and Gemini. AEO (Answer Engine Optimization) wins the direct answer — featured snippets, People Also Ask and AI answer boxes — using schema and extractable Q&A content. They share a foundation, so we run all three together.

Question 2

How do you get my brand mentioned by ChatGPT or Perplexity?

Accepted Answer

We make your brand the most credible, easiest-to-cite source on the topics you want to own. That means building entity authority (consistent, structured information about who you are), publishing original statistics and clearly-sourced claims that LLMs trust, structuring content into chunks models can quote, earning mentions on the third-party sites AI engines pull from, and exposing a clean llms.txt. Over time, that makes your brand far more likely to appear in the answers themselves.

Question 3

How long until I see results?

Accepted Answer

Early movement typically appears in 4–8 weeks, with more meaningful gains over 3–6 months. Technical and AEO fixes (schema, snippets, crawlability) can surface within weeks, while authority-driven GEO and competitive SEO rankings build over several months. Timelines vary by site and competition, so we report leading indicators from week one.

Question 4

Can you optimize for AI search and Google at the same time?

Accepted Answer

Yes — and you shouldn't separate them. The same foundation that ranks you on Google (clean technical setup, authoritative content, strong entities and structured data) is exactly what makes you citable in AI answers. We run SEO, GEO and AEO as one integrated program so every improvement compounds across both classic and generative search.

Question 5

What is llms.txt and do I need it?

Accepted Answer

llms.txt is a simple markdown file at the root of your domain that gives AI crawlers a clean, curated map of your most important content and facts. Think of it as a robots.txt for large language models: it helps them understand and accurately represent your brand. It's an emerging best practice, it's low-risk to add, and we set it up for every client.

Question 6

How do you measure visibility in AI answers?

Accepted Answer

We track AI visibility by running your priority prompts across the major engines on a schedule and logging when and how your brand is mentioned, cited or recommended. You get a dashboard showing AI share-of-voice, citation counts, sentiment and which sources the models pulled from — alongside traditional rankings and organic traffic, so the full picture lives in one place.

Question 7

How is this different from a traditional SEO agency?

Accepted Answer

A traditional SEO agency optimizes for the ten blue links. We optimize for how people actually find answers now — across Google and AI assistants — and we ship the work for you instead of handing over a report. You get GEO and AEO expertise built in, AI-citation tracking most agencies don't offer, and done-for-you implementation rather than a list of recommendations.

Question 8

What does the free visibility audit include?

Accepted Answer

The free visibility audit shows exactly where you stand today across both search and AI. We benchmark your Google rankings, technical health and Core Web Vitals, then test how the major AI engines answer questions in your category and whether they mention you. You leave with a prioritized list of the highest-impact opportunities — no obligation to work with us.

Question 9

Do you guarantee rankings or AI citations?

Accepted Answer

No — and be wary of anyone who does. Google, Bing and AI assistants like ChatGPT and Perplexity are run by third parties that control their own algorithms and change them often, so no agency can promise a specific ranking, traffic level or citation. What we commit to is doing the work in your plan — audits, fixes, content, schema and reporting — to a high standard, and showing you transparently how your visibility is moving.

Question 10

How does billing and cancellation work?

Accepted Answer

Plans are billed monthly in US dollars through Stripe and renew automatically until you cancel. You can cancel anytime by emailing support@surfacedseo.com; cancellation takes effect at the end of your current billing period, with no fees and no long-term contract. New subscribers can request a full refund of their first payment within 14 days — the details are in our Refund & Cancellation Policy.

Get found on Google and in every AI answer.

Search didn’t get better. It split in two.

of US Google searches end without a click.

projected drop in traditional search engine volume by 2026.

people use ChatGPT every week.

Three disciplines. One visibility engine.

Search Engine Optimization

Generative Engine Optimization

Answer Engine Optimization

From invisible to unavoidable, in four steps

Audit

Strategy

Implementation

Measure & scale

Measured on what actually matters

Organic traffic

AI citations

Keyword rankings

Qualified leads

The agency built for how people search now

Built for the AI-search era

Measurable, not vibes

Done-for-you implementation

Transparent reporting

Flat monthly pricing. No lock-in.

Starter

Growth

Scale

Answers, the way you'd ask them

Ready to be the answer?